From Blog to Video: A Repurposing Playbook for Content Teams

Start with the right source material

Use posts that already rank, convert, or retain attention. Do not start from random content.

The 5-step repurposing flow

1. Extract 5-7 key points from the article.
2. Rewrite each point into spoken language.
3. Add one proof element per scene (stat, quote, screenshot).
4. Create channel-specific cuts (15s, 30s, 60s, 90s).
5. Re-embed videos in the original blog for SEO lift.

Scene template

• Hook: 1 sentence problem
• Value: 2-3 tactical insights
• Example: real scenario
• CTA: one clear next step

Common failure points

• Copy-pasting paragraphs instead of scripting for voice.
• No visual proof.
• Same CTA for every funnel stage.

Fast win

Pick your top 3 blog posts by organic traffic. Convert each into one short and one long video this week. That alone gives you 6 new assets without new research.