Most teams do not have a content problem
They have a workflow problem: too many tools, no owner per stage, and no review SLA.
The 6-stage workflow
- Intake: business goal, audience, CTA.
- Script: approved messaging doc.
- Generation: AI presenter + visuals + voice.
- Review: factual/legal/brand checks.
- Distribution: channel variants and schedule.
- Learning: weekly performance retro.
Ownership model
- Strategist owns intake and priorities.
- Content lead owns script quality.
- Operator owns generation + publishing.
- Analyst owns reporting and iteration queue.
SLA recommendations
- Script review: <24h
- Creative review: <24h
- Publish window: same day after approval
VidifyAI setup
Create one workspace per campaign and one template per recurring format (ad, explainer, training update). This reduces decision fatigue and keeps output quality stable over time.