Stop measuring vanity metrics only
Views are not enough. Tie video performance to business outcomes.
Core metric stack
Awareness
- Thumb-stop rate
- 3-second hold
Consideration
- 25%, 50%, 75% completion
- Click-through rate
Conversion
- Demo/booked call rate
- Assisted pipeline and revenue
Efficiency
- Cost per video produced
- Time from brief to publish
- Cost per qualified action
ROI formula
ROI = (Incremental revenue + time savings value - total video cost) / total video cost
Attribution setup
- Use unique UTMs per video variation.
- Separate organic vs paid distribution.
- Run holdout tests monthly to avoid false positives.
Teams using VidifyAI can connect each video variant to campaign IDs and compare performance by hook, angle, and persona.